Overview

Design Thinking is a human-centred problem-solving approach that helps organizations develop innovative products, services, and processes by deeply understanding customer needs and challenges. It encourages creativity, collaboration, experimentation, and rapid prototyping to generate practical and impactful solutions. This one-day program provides participants with a structured understanding of the Design Thinking Methodology and equips them with tools to solve complex business problems, improve customer experiences, and drive innovation within their organizations. The topics in this program will be explained through PPTs, interactive activities, case studies, group discussions, brainstorming sessions, and practical exercises.

Highlights

Eligibility

COURSE OBJECTIVES

Course Content

Introduction to Design Thinking
  • What is Design Thinking
  • Importance of Creativity & Innovation in Today’s Business Environment
  • Design Thinking Mindset
  • Human-Centered Problem Solving
  • Benefits of Design Thinking
Understanding Customer Needs (Empathize)
  • Understanding User Behaviours and Expectations
  • Observation Techniques
  • Customer Interviews and Feedback Collection
  • Benchmarking techniques
Ideation and Creative Thinking
  • Brainstorming Techniques
  • Divergent and Convergent Thinking
  • Creativity Enhancement Tools  – SCRAMPER, TRIZ concepts
  • Generating Innovative Ideas
  • Evaluating and Prioritizing Ideas
Design Evaluation
  • Gathering User Feedback
  • Design Evaluation tools
  • Iterative Improvement Process
Design Thinking in Business Applications
  • Product Innovation
  • Process Improvement
  • Customer Experience Enhancement
  • Service Design
  • Continuous Improvement through Innovation.
Group Activity & Workshop
  • Design Thinking Challenge
  • Team-Based Problem Solving Exercise
  • Idea Generation Workshop
  • Group Discussion and Feedback

Outcomes

By the end of the course, participants will be able to

Certification Criteria

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